Australia's two major political forces have set aside their differences to deliver sweeping new restrictions on gambling advertising, with Labor and the Coalition uniting in Canberra to lock in the landmark measures.

The bipartisan move signals rare cross-party agreement on one of the country's most contested consumer issues, with the new laws targeting not only gambling advertisements but also the controversial practice of VIP account managers — dedicated agents used by betting companies to cultivate high-spending customers.

The combined support of both major parties is expected to ensure the reforms pass with a strong mandate, marking a significant shift in how Australia regulates the gambling industry's reach into everyday life.