A leading figure in Australia's hospitality scene says cafes are leaning into creativity and fun when it comes to their drink offerings, with the so-called "fun drink" trend emerging as one of the most notable shifts in the industry.
Giorgina Venzin, of the Venzin Group, shared her observations on the evolving landscape of café culture, pointing to a wave of imaginative and playful beverages making their way onto menus across the sector.
Venzin, who has a close eye on hospitality innovation, highlighted that creative trends are increasingly shaping how venues engage with customers, with drinks in particular becoming a key point of difference for cafes looking to stand out in a competitive market.
